Marketing, Events & Community Lead

About the Role We are a growing people & organization consulting firm in North Africa, offering recruitment, HR consulting, culture & change programs, executive education and coaching. We’re looking for a Marketing, Events & Community Lead to elevate our brand, lead our digital presence, and support business growth with high-value B2B clients. This is a strategic AND hands-on role, working closely with the Founder. Key Responsibilities • Define and refine our B2B positioning and brand messaging. • Lead our content strategy with a focus on LinkedIn (Founder + company pages). • Create and coordinate content: posts, articles, case studies, visuals, videos. • Build and maintain marketing assets (company profile, decks, one-pagers, landing pages). • Set up and manage lead-generation channels and simple CRM processes. • Plan and execute campaigns, events, webinars and partnerships. • Support commercial proposals: structure, messaging, design. • Track KPIs (reach, engagement, leads, conversions) and drive continuous improvement. • Collaborate with internal teams and external partners to align marketing with business growth. Requirements • 3-5 years in B2B marketing (consulting, HR services, training or similar). • Strong experience in content creation and LinkedIn strategy. • Experience in lead generation, email marketing and simple CRM tools. • Excellent business writing, storytelling and brand messaging skills. • Proactive, organized and comfortable in a fast-growing, founder-led environment. • Fluent English required; French or Arabic is a strong plus. Why Join Us? • High impact role with full ownership of marketing & communication. • Direct collaboration with the Founder and senior consultants. • Opportunity to build and scale the brand of a growing consulting firm. • Creative, fast-moving, learning-driven environment.